Answer the same customer questions once, not a hundred times a day.
The AI Support Assistant answers your customers’ common questions from your own documents: policies, product details, FAQs and order rules. It replies on your website, WhatsApp or Instagram, and hands the conversation to your team, with a summary, whenever it is unsure.
What is AI Support Assistant?
Much of a support team’s day goes on the same questions: delivery times, returns, sizes, ingredients, timings. The AI Support Assistant answers those from the documents you approve, and nothing else. It does not guess. When a question is outside what it knows, or a customer is unhappy, it passes the conversation to a person.
Who is AI Support Assistant for?
- D2C brands answering product, order and returns questions.
- Clinics, salons and studios answering timing, location and preparation questions.
- Any business whose support inbox fills with questions already answered on its website.
What does AI Support Assistant do?
- Answers questions from your approved documents, in a natural tone.
- Looks up order or booking status when it is connected to your system.
- Collects the details your team needs before a handover.
- Hands over to a person when unsure, when asked, or when a customer is unhappy.
- Keeps a log of questions it could not answer, so your documents get better.
What stays with your people?
The assistant takes the repeated part of the job. These stay with your team:
- Refunds, replacements and anything involving money.
- Complaints and angry customers.
- Medical, legal or financial questions. The assistant handles logistics only.
- Changes to your policies.
How is AI Support Assistant set up?
It runs in the same five stages as every Globuzz AI project. Nothing goes live without your written sign-off.
- Audit: we map the workflow and agree the number we will measure.
- Design: we write down what the AI does, what it must never do, and when it hands over to a person.
- Build: we build in a test copy, never on your live system first.
- Test: we run real examples, log the errors and fix them.
- Go live: you approve the switch-on, we train your team and stay on for support.
What do we need from you?
- Your policies, FAQs and product or service details, up to date.
- Access to the channels where customers write to you.
- Who handles handovers, and in which hours.
Questions about AI Support Assistant
What is the AI Support Assistant?
It is an assistant built by Globuzz that answers customer questions from a business’s own approved documents and hands the conversation to a person when it is unsure.
What happens when it does not know the answer?
It says it will pass the question to the team, collects the details needed, and hands over. It does not guess.
Can it handle refunds?
No. Refunds, replacements and anything involving money stay with your team.
Will my customers know it is an assistant?
It writes in a natural tone. If a customer asks directly whether they are talking to a person, it answers truthfully.
Tell us the questions your customers ask most.
Last updated: 15 October 2026