Be the answer, not just a link.
Answer engine optimisation (AEO) is the work of shaping your content so search engines and assistants can lift it as a direct answer: in Google’s AI Overviews, featured snippets and “People also ask” boxes, and in replies from voice assistants. Globuzz finds the questions your buyers ask and gives each one a clear, checkable answer on your site.
What does Globuzz do for AEO?
More searches now end with an answer on the results page instead of a click. AEO makes sure that answer comes from you. The work covers:
- Question research: what buyers actually ask, in their words, from search data, sales calls and comments.
- Answer passages: the answer in the first two sentences, then the detail.
- Question-style headings, short lists, steps and tables that are easy to lift.
- FAQ, HowTo, Article and Organization structured data where it truly fits the page.
- Named authors, dates and sources, so answers can be trusted and checked.
- Tracking which questions show your answer in Google, month by month.
Who is it for?
- Businesses whose buyers research with questions before they enquire.
- Sites that rank but lose the click to answer boxes and AI Overviews.
- Experts, clinics, consultants and B2B firms who can answer questions better than anyone.
How is AEO different from SEO and GEO?
They work together. SEO gets your pages ranked. AEO shapes the content so a search engine or voice assistant can use it as the answer. AI search visibility (GEO) is about being named by AI assistants such as ChatGPT, Gemini, Perplexity and Claude. The same clear, factual answer pages help with all three.
Where does AI help in Answer engine optimisation (AEO)?
AI helps find the questions buyers ask and drafts answer passages and FAQ blocks. A person checks every fact.
What will Globuzz not do?
- Promise a featured snippet or a place in AI Overviews. Google decides what it shows.
- Add structured data that does not match what is visible on the page.
- Write answers we cannot back up, or copy other sites’ answers.
How do you see what it did?
A monthly table of the buyer questions we work on, whether your page shows as the answer for each, and the clicks and impressions from Google Search Console, next to the month before.
Questions about AEO
What is AEO?
AEO, or answer engine optimisation, is the work of shaping web content so search engines and assistants can use it as a direct answer, for example in Google’s AI Overviews, featured snippets, “People also ask” boxes and voice search.
Is AEO the same as GEO?
They overlap. AEO focuses on direct answers in search engines and voice assistants; GEO focuses on being named in answers from AI assistants such as ChatGPT and Perplexity. Both reward clear, factual answers.
Do we still need SEO if we do AEO?
Yes. Pages usually need to rank before they can be chosen as the answer, so AEO builds on SEO rather than replacing it.
How long does AEO take?
It depends on your site, your competition and how many answer pages are published. Globuzz tracks the chosen questions monthly instead of promising a date.
Tell us what you want more of: calls, visits or orders.
Last updated: 15 October 2026