Run the routine part of your WhatsApp on its own.

WhatsApp automation uses the official WhatsApp Business Platform to answer, update and remind customers on WhatsApp without a person typing every message. Globuzz sets up the number, the approved message templates and the flows, and connects them to your sheets, CRM or store.

What is WhatsApp automation?

Most Indian customers would rather message than call or email. WhatsApp automation handles the messages that follow a pattern, such as order confirmations, booking reminders and catalogue requests, and hands real conversations to your team. It runs only on the official platform and only for people who contacted you or opted in.

Who is WhatsApp automation for?

  • Businesses where most customer conversations already happen on WhatsApp.
  • Shops, D2C brands, clinics, institutes and service businesses sending updates and reminders.
  • Teams using personal phones or WhatsApp Web for business today.

What can be automated on WhatsApp?

  • Instant replies and menus for common questions.
  • Catalogue and product sharing.
  • Order, booking, delivery and payment updates.
  • Reminders for appointments, renewals and pending payments, with payment links.
  • Lead capture into your sheet or CRM, with AI Lead Reply for qualifying.
  • A shared inbox so several team members can answer one number.

What stays with your people?

The assistant takes the repeated part of the job. These stay with your team:

  • Real conversations, complaints and anything unusual.
  • Prices, discounts and refunds.
  • The wording of every template message, which Meta also reviews.

How is WhatsApp automation set up?

It runs in the same five stages as every Globuzz AI project. Nothing goes live without your written sign-off.

  1. Audit: we map the workflow and agree the number we will measure.
  2. Design: we write down what the AI does, what it must never do, and when it hands over to a person.
  3. Build: we build in a test copy, never on your live system first.
  4. Test: we run real examples, log the errors and fix them.
  5. Go live: you approve the switch-on, we train your team and stay on for support.

What do we need from you?

  • A phone number for the WhatsApp Business Platform, and a Meta Business account verified in your company’s name.
  • The messages you send most, and when.
  • Where the information comes from: your sheet, CRM, store or booking system.

Questions about WhatsApp automation

What is the WhatsApp Business Platform?

It is Meta’s official way for businesses to send and receive WhatsApp messages through software, with approved message templates, rather than from a phone app.

Can we send messages to anyone?

No. Business messages go to people who contacted you or agreed to receive them. Sending without opt-in can get a number restricted.

Does Meta charge for WhatsApp messages?

Meta charges per message for some kinds of business messages, depending on the message type. Globuzz explains the current charges for your use before setup.

Can we keep using our current number?

Often yes. Depending on how it is set up, the number either moves to the platform or keeps working in the WhatsApp Business app alongside it. Globuzz checks the options for your number before anything is changed.

Tell us what your customers message you about.

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Last updated: 15 October 2026