Marketing that keeps working after you post.

Marketing automation handles the repeated steps around your marketing: replying when someone comments a keyword on your reel, sending the guide they asked for, capturing ad leads into your CRM, and following up with people who showed interest. Globuzz sets it up and connects it to the rest of your systems.

What is Marketing automation?

Every post, ad and form creates small jobs: reply, send the link, add to the list, follow up. Done by hand they are slow and often missed. Marketing automation does them at once and consistently, so interest turns into a conversation while it is fresh. It is the same method behind the keyword replies on our founder’s MAKINGAIDOIT reels.

Who is Marketing automation for?

  • Creators and brands using “comment a keyword” calls to action on reels.
  • Businesses running lead ads whose leads wait in a download.
  • Teams that want regular follow-ups without writing each one.

What can be automated?

  • Instagram comment-to-DM replies that send the promised link or guide.
  • Lead ads from Meta and Google sent straight to your CRM or sheet, with an alert.
  • Nurture sequences on email or WhatsApp for people who opted in.
  • Content scheduling across platforms.
  • Tagging and scoring leads by what they engaged with.

What stays with your people?

The assistant takes the repeated part of the job. These stay with your team:

  • The messages and offers themselves, which you approve.
  • Conversations once someone replies with a real question.
  • Deciding who is a good lead.

How is Marketing automation set up?

It runs in the same five stages as every Globuzz AI project. Nothing goes live without your written sign-off.

  1. Audit: we map the workflow and agree the number we will measure.
  2. Design: we write down what the AI does, what it must never do, and when it hands over to a person.
  3. Build: we build in a test copy, never on your live system first.
  4. Test: we run real examples, log the errors and fix them.
  5. Go live: you approve the switch-on, we train your team and stay on for support.

What do we need from you?

  • Access to your social, ad and email accounts.
  • The keywords, guides or offers you promise in your content.
  • Where leads should go and who follows them up.

Questions about Marketing automation

What is comment-to-DM automation?

When someone comments a chosen keyword on your Instagram post or reel, an automatic direct message sends them the link or resource you promised, using Instagram’s official messaging tools.

Is Instagram DM automation allowed?

Yes, when it uses Meta’s official messaging platform and approved tools and follows its rules, such as replying to people who engaged first.

How is this different from email and WhatsApp marketing?

Email and WhatsApp marketing is the campaigns themselves. Marketing automation is the system that triggers replies, captures leads and runs follow-ups on its own.

Tell us what you promise in your posts and ads.

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Last updated: 15 October 2026