Know what your marketing money actually brought in.
Analytics and tracking means setting up Google Analytics 4, the Meta pixel and conversion tracking so every enquiry, call and sale is counted and linked to where it came from. Globuzz sets it up, checks it works, and builds a simple dashboard you can read.
What does Globuzz set up?
Without tracking, you cannot tell which campaign or page brings customers. The work covers:
- Google Analytics 4 and Google Tag Manager.
- Meta pixel and conversions, and Google Ads conversion tracking.
- Tracking for form enquiries, calls, WhatsApp clicks and purchases.
- A cookie consent notice where it is needed.
- A dashboard with the few numbers that matter to you.
Who is it for?
- Businesses running ads without knowing what they bring.
- Owners who get reports full of numbers that do not answer their questions.
- Teams moving to GA4 or fixing tracking that stopped working.
Where does AI help in Analytics and tracking?
AI checks the data for gaps and drafts the monthly summary. A person verifies every number.
What will Globuzz not do?
- Track people who did not consent where consent is required.
- Report numbers we have not checked.
- Keep the accounts in our name.
How do you see what it did?
You get a dashboard you can open any time, a note of what is tracked and how, and a monthly check that the numbers still add up.
Questions about analytics and tracking
What is conversion tracking?
Conversion tracking records when a visitor does something valuable, such as sending an enquiry or buying, and links it to the ad or page that brought them.
Do we need a cookie notice?
If you use analytics or ad cookies, you should ask visitors for consent. Globuzz sets up a notice so tracking runs only after consent. Check legal questions with your lawyer.
Can you fix our existing tracking?
Yes. Globuzz checks what is already set up, fixes what is broken, and documents it.
Tell us what you want more of: calls, visits or orders.
Last updated: 15 October 2026